The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.
Barack Obama has active Twitter and Facebook profiles, and he also has the most important Wikipedia page online.
Although Justin Bieber has one of the most recognizable and engaged Twitter accounts, his Wikipedia ranking is much lower than President Barack Obama’s. This results in a lower, although very impressive Klout Score.
This actress and singer has a very active social media presence, including Twitter, where she consistently receives mentions, replies and retweets from thousands of followers. This, along with her Wikipedia ranking gives her a very strong Klout Score.
Jessica produces engaging content about motherhood across all her social networks, which are all connected to Klout. Jessica keeps her updates witty, which keeps her friends and followers eager to reply.
Mao is primarily a Facebook user. He keeps fresh content on his profile, which helps keep people talking on his wall. He's also connected all his social media accounts to his Klout profile, which helps keep his Klout Score above average.
Lesley is active across many networks, all of which she has connected to Klout. This helps keep her Klout Score high. She also has an especially strong Instagram presence where her pictures consistently churn out likes and comments.
Influence is the ability to drive action. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score.
KLOUT SCORE CORE CONCEPTS
KLOUT SCORE SIGNALS
What actions and stats help build your Klout Score? Check below. Connecting all
your networks helps grow your Klout Score.
HOW IT'S CALCULATED
We measure multiple pieces of data from several social networks, and also real world data from places like Bing and Wikipedia. Then we apply them to our Klout Score algorithm, and then show the resulting number on your profile. The higher your Klout Score, the tougher it becomes to increase. More information about measuring influence can be found in the published paper here.