The Klout Score

The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.


Barack Obama

Barack Obama has active Twitter and Facebook profiles, and he also has the most important Wikipedia page online.


Justin Bieber

Although Justin Bieber has one of the most recognizable and engaged Twitter accounts, his Wikipedia ranking is much lower than President Barack Obama’s. This results in a lower, although very impressive Klout Score.


Zooey Deschanel

This actress and singer has a very active social media presence, including Twitter, where she consistently receives mentions, replies and retweets from thousands of followers. This, along with her Wikipedia ranking gives her a very strong Klout Score.


Jessica Gottlieb

Jessica produces engaging content about motherhood across all her social networks, which are all connected to Klout. Jessica keeps her updates witty, which keeps her friends and followers eager to reply.


Mao Ye

Mao is primarily a Facebook user. He keeps fresh content on his profile, which helps keep people talking on his wall. He's also connected all his social media accounts to his Klout profile, which helps keep his Klout Score above average.


Lesley Hauler

Lesley is active across many networks, all of which she has connected to Klout. This helps keep her Klout Score high. She also has an especially strong Instagram presence where her pictures consistently churn out likes and comments.

What is Influence?

Influence is the ability to drive action. When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score.


The Klout Score isn’t the average of your influence across all your networks, it’s the accumulation. Adding networks adds to your ability to share your expertise, and that helps your Klout Score. If you remove networks and then add them back later it could take a few days for your Klout Score to readjust.
It's great to have lots of connections, but what really matters is how people engage with the content you create. We believe it's better to have a small and engaged audience than a large network that doesn't respond to your content.
There will always be new social networks, new ways to engage with people, and more ways for us to measure real-world influence and expertise, and we will work to incorporate them all. As long as you create content that people want to interact with on the topics they care about, your Klout Score will shine.
Your Klout Score is measured with information from the past 90 days, so your Klout Score won’t always be an overnight sensations. That’s not to say that getting retweeted by a dozen celebrities and their followers won’t show up tomorrow morning, though.
That means everyone who engages with you will help your Klout Score. Interacting with people who have higher Scores will help raise yours more, but interacting with someone with a lower Score will never hurt yours.
Posting a thousand times and getting zero responses is not as influential as posting once and getting a thousand responses. It isn’t about how much someone talks, but about how many people listen and respond.


We use more than 400 signals from eight different networks to update your Klout Score every day*. Below is detailed description of how a Klout Score is determined.

The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets will contribute more to your Score than generating 100 retweets from 1,000 tweets. We also consider factors such as how selective the people who interact with your content are. The more a person likes and retweets in a given day, the less each of those individual interactions
contributes to another person's Score. Additionally, we value the engagement you drive from unique individuals. One-hundred retweets from 100 different people contribute more to your Score than do 100 retweets from a single person.

We know how important it is to maintain the integrity of the Klout Score, so we closely monitor activity across the signals we measure for inauthentic behaviors—spambots and the like. The Score will continue to evolve and improve as we add more networks and more signals.

* More than 12 billion signals measured every day


What actions and stats help build your Klout Score? Check below. Connecting all
your networks helps grow your Klout Score.

  • Likes, comments, wall posts, friends.
  • Followers, retweets, mentions, list memberships
  • Followers, likes, comments, photographs submitted
  • Comments, +1’s, reshares, on your personal profiles only
  • Coming soon!
  • Connections, recommendations, comments, on your personal profiles only
  • Tips saved by others, Tips liked by others, Friends, Check-ins, Likes, Mayorships
  • Inlinks, ratio of inlinks to outlinks, PageRank
  • +K received from others


We measure multiple pieces of data from several social networks, and also real world data from places like Bing and Wikipedia. Then we apply them to our Klout Score algorithm, and then show the resulting number on your profile. The higher your Klout Score, the tougher it becomes to increase. More information about measuring influence can be found in the published paper here.