Your Klout Score measures your online influence on a scale of 1 to 100
People have always had the power to influence others, and that power is being democratized with new social media tools. Klout's mission is to provide insights into everyone's influence.
We measure your influence based on your ability to drive action in social networks. We process this data on a daily basis to give you an updated Klout Score each morning.
Here are a few of the actions we use to measure influence:
- Twitter: Retweets and Mentions
- Facebook: Comments, Wall-Posts, Likes
- LinkedIn: Comments, Likes
- Foursquare: Tips, To-Do's, Done
- Google+: Comments, Reshares, +1
Other networks that we're working to measure are Facebook Pages, Youtube, Instagram, Tumblr, Blogger, Wordpress, Last.fm and Flickr. You can already link these accounts with your Klout profile, and we look forward to incorporating your activity from these networks to our score soon.
Did You Know?
The average Klout Score is actually 20, not 50. As your Score increases, it becomes exponentially harder to increase your Klout. That's why you see so many 20s and not as many 90s!Klout Core Concepts
Now that you know what information goes into Klout, here are the principles that guide the Klout Score:
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Influence is the ability to drive action
It's great to have lots of connections but what really matters is how people engage with the content you create. We believe it's better to have a small and engaged audience than a large network that doesn't act upon your content. -
Connecting networks can only help your Score
We want to help you understand your influence wherever it may exist. We also understand given the number of different networks out there that it is nearly impossible for any person to be consistently effective across every network. Adding more networks helps us more accurately measure your influence and can only increase your Score. -
Everyone has Klout
You are never penalized for connecting or engaging with someone with a low Klout score. In fact, you are helping build their Klout Score. The more influential you are the greater impact you have. All engagement positively contributes to your Score. -
Influence is built over time
In most instances, your influence should not radically change from one day to the next. The Klout Score is based on a rolling 90-day window, with recent activity being weighted more than older activity. So being inactive over the weekend or taking short break won't have a major impact on your Score, but if you're inactive for longer periods your Score will decrease gradually. -
Being active is different than being influential
Retweets, Likes, comments and other interactions on the social web are all signals of influence. However, just looking at the count of these actions does not tell the whole story of a person's influence. It's important to look at how much content a person creates compared to the amount of engagement they generate. -
Klout is constantly evolving
The social web is changing every day and the Klout Score will continue to evolve and improve. The best strategy for obtaining a high Klout Score is to simply create great content that your network wants to share and engage with.
