What is Influence?
Previously, people relied almost entirely on radio announcers, TV hosts, and traditional media to shape their opinions. Today, you can drive the conversation, voice your opinion, and connect with people all over the world using social media. Social media has democratized influence.
Klout was founded in 2008 to help you measure and leverage your influence. We believe influence is the ability to drive action. For example, Oprah's opinion on literature has inspired millions to read titles from her book club. But you don't have to be Oprah to have influence. You influence your friend when she listens to a song you recommend on Facebook. You influence your coworker when he checks out an article you posted on LinkedIn and shares it with someone else. Social actions like these are a reflection of influence.
Klout measures your online influence from your social networks
Klout measures influence online using data from your social networks.
Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing
content that inspires actions such as likes, retweets, comments and more. The more engagement your posts
receive, the more influential you are. Klout uses this information to provide you a
Klout Score that measures your overall influence.
How Klout helps you
We provide you with insights to help you better understand your own influence:
- Do others trust your opinions online?
- What topics are you the most influential on?
- How do you compare with your friends?
Klout also gives you insight into the world around you. For example, did you know that Lady Gaga is influenced by Ellen DeGeneres? Learn more about the people in your network and discover new people to connect with using Klout.
Finally, Klout can help you unlock new opportunities: from using your influence to network into a new job, or getting the chance to check out upcoming products and experiences for free, our goal is to help you understand and leverage your influence.
