Klout is the Standard for Influence

[x] closeAbout Klout Score

The Klout Score is a numerical representation of the size and strength of a person's sphere of influence on Twitter. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.

The Klout Score is a factor of over 25 variables broken into three categories; True Reach, Amplification Score and Network Score.

The size of your sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Score is the likelihood that your messages will generate retweets or spark a conversation. If your engaged followers are highly influential, you'll have a high Network Score. The Klout score is highly correlated to link clicks, comments and retweets.

The Klout Score calculation is based on a rolling 30 day range from your last calculation date.

[x] closeAbout True Reach

True Reach is the size of your engaged audience, eliminating inactive and spam accounts. Klout calculates influence for each individual relationship. For example, if you are followed by a person who follows 5,000 other people and you have never interacted with this person, share very few common friends, and generally don't tweet about the same topics, it's likely that the your tweets are barely seen by this person, and you probably have little to no influence over them. On the other hand, if a person takes the time to put the user on a Twitter list, it means they really value the content the user produces, and will increase the influence the user has over them.

The True Reach calculation is based on a rolling 30 day range from your last calculation date.

[x] closeAbout Amplification Probability

Amplification Probability is a measurement from 0 to 100 that indicates how likely it is that your content will be acted upon. The ability to create content that compels others to respond and high-velocity content that spreads into networks beyond your own is a key component of influence. It's a composite of:

• Engagement
  • Diversity of Engaged Group
  • Participation in Conversations
• Velocity
  • Retweet Likelihood
  • Retweet Diversity
• Activity
  • Effectiveness of Activity
  • Activity Level

The Amplification Probability calculation is based on a rolling 30 day range from your last calculation date.

[x] closeAbout Network Influence

The Network Score is a measurement of the influence level of the people who interact with you. Scores range from 0 to 100. Interaction types include:

• @ messages
• Retweets
• Follows
• Lists

Each time a person performs one of these actions it is a testament to the authority and the quality of your content. Capturing the attention of influencers is no easy task, and those who are able to do so are typically creating spectacular content.

The Network Score calculation is based on a rolling 30 day range from your last calculation date.