Klout is the Standard for Influence

[x] closeAbout Klout Score

The Klout Score is a numerical representation of the size and strength of a person's sphere of influence on Twitter. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.

The Klout Score is a factor of over 25 variables broken into three categories; True Reach, Amplification Score and Network Score.

The size of your sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Score is the likelihood that your messages will generate retweets or spark a conversation. If your engaged followers are highly influential, you'll have a high Network Score. The Klout score is highly correlated to link clicks, comments and retweets.

The Klout Score calculation is based on a rolling 30 day range from your last calculation date.

[x] closeAbout Influence Matrix

The Klout Classification is a holistic look at your influence and how you use it. There are 16 possible classifications determined by factors such as how often you tweet, who you follow, who follows you, and how your audience interacts with your messages. Your Klout Class is like a personality test for your style of influence.

Your influence network shows who you influence and who influences you. Influence is determined by a variety of factors including retweets, @messages, follows, and lists.

[x] closeContent Analysis

Klout semantically tags tweets and analyzes them for engagement and reach to find topics you are most influential on. Your most influential topics are those that you tweet about frequently and get you the highest engagement.