Top TV Shows in 2009
Summary
Just like the water cooler at work, people love to use Twitter as a place to discuss their favorite TV shows. The difference is that influencers on Twitter aren’t talking about the shows everyone else seems to be watching. None of the top 10 TV shows discussed by influencers make Nielson’s list of most viewed shows of 2009. By the time HBO’s True Blood finale rolled around in August, the show had the Twitter community hooked and still has influencers talking months later. It’s interesting to note that True Blood, Glee and Mad Men have all invested heavily in Twitter marketing with show characters interacting with fans. This strategy seems to have paid off as these shows are among the most DVR’d shows on television and growing rapidly in popularity.
Since Comic-Con in July, the buzz for the next (and final) season of Lost has been very strong. Saturday Night Live had a strange surge in June but it was really the October episode where Lady GaGa performed that got people talking. Sadly for Dollhouse, it wasn’t until the show was canceled in November that influencers started to discuss it. Talent based competitions like Project Runway and So You Think You Can Dance also performed well with influencers, with the conversations becoming more intense closer to season finales.
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